Update, July 18: Prime Day officially ended at midnight PT (3 a.m. ET). Nearly all the deals featured below have now expired. Check out our roundup of Prime Day deals still available for a curated list of the best remaining bargains.
Looking for a new TV or streamer this Prime Day? Amazon has some great prices on Fire TV streamers and smaller Roku TVs, as well as some premium LG OLED TVs.
Amazon Prime Day, the online retailer's giant 36-hour sale, officially started at noon PT (3 p.m. ET) on Monday and runs through Tuesday at 11:59 p.m. PT (Wednesday, 2:59 a.m. ET). Many of the best discounts are on Amazon's devices, including Fire TV branded streamers and televisions, but a couple of other TVs and streamers are on sale now too.
Here's the best discounts on streamers and TVs we've seen so far (and here are the best Prime Day deals in other categories).
Disclaimer: CNET may get a share of revenue from the sale of the products featured on this page.
Fire TV Stick with Alexa Voice Remote ($20, $20 off) The best price yet for Amazon's basic streamer, the Fire TV Stick is a solid alternative to Roku, especially for Alexa fans. For Prime members only, it's $10 less than the Roku Express. Read the CNET review of the Fire TV Stick with Alexa Voice Remote.
Fire TV with 4K Ultra HD and Alexa Voice Remote ($35, $35 off) Another best-ever price exclusively for Prime members, this Fire TV is the "pendant" design -- a bit bigger than a stick but still easily hidden behind your TV -- that adds 4K HDR capability, perfect for your compatible TV. That price is $30 less than our favorite 4K HDR streamer, the Roku Streaming Stick Plus. Read the CNET review of the Fire TV with 4K Ultra HD.
Fire TV Cube ($90, $30 off)Available for the lowest price in its short lifetime, the Cube combines the 4K HDR Fire TV with an Echo speaker for hands-free Alexa voice control and streaming -- including control of your TV, sound bar and/or AV receiver. There's no Roku equivalent to this bad boy. Read the CNET review of the Fire TV Cube.
TCL 32S305 32-inch Roku TV ($130, $70 off)
CNET's favorite smart TV system is Roku, and this 32-inch TCL TV packs it into a small, bedroom-friendly size for a dirt-cheap price. It's not 4K like those Toshiba Fire TVs below, but at this size you really don't need the extra resolution (or sub-par HDR). This is one of the few deals so far that's not just for Prime members. Read the CNET review of the TCL S305 series.
TCL 40S305 40-inch Roku TV ($195, $95 off)
There is also a 40-inch version with a substantial discount.
Nvidia Shield TV with remote ($139, $40 off) The jack-of-many-trades Nvidia 4K HDR streaming and gaming box is currently $179 or the version that doesn't include a game controller, but on Prime Day you can snag it for $40 less. Read the CNET review of the Nvidia Shield TV.
Toshiba 43-inch Amazon Fire TV Edition TV ($250, $80 off)
Yes this TV probably won't deliver a top-tier picture, but for this price you might be able to overlook that. The 43-inch TV above and the 50-inch TV below are cheaper than their equivalents in the TCL S405 series, which also has 4K HDR compatibility (for what it's worth) and the superior Roku TV operating system (the 55-inch TCL at $379 is still a better deal than the 55-inch Toshiba at $449). Judging from our review of the similar Element Fire TV Edition set from last year, this Toshiba will appeal to hardcore Alexa fans.
Toshiba 50-inch Amazon Fire TV Edition TV ($290, $110 off)
The 50-inch version is available for those who would like a larger Alexa-powered TV.
LG 55-inch OLED5C7P OLED TV ($1,647, $300 off)
The 55-inch 2017 OLED TV is almost as good as the 2018 version, and a LOT cheaper. The C7P is one of the best TVs we've ever tested at CNET, and now it's at the lowest price we've ever seen -- equivalent to the B7A during Black Friday 2017. Read the CNET review of the LG C7 series.
LG 65-inch OLED65C7P OLED TV ($2,297, $300 off)
And if you want to go even bigger, the 65-inch version is also on sale.
Check out deals available now and everything you need to know about Amazon Prime Day 2018.
Prime Day 2018: CNET's complete coverage
- Prime Day 2018 hub: Every CNET story
- The best Amazon Prime Day 2018 deals
- The Cheapskate's 5 ways to win Prime Day
- The best Prime Day sales not happening at Amazon: Deals at eBay, GameStop, Newegg, Lowe's and more
- How to make sure that Prime Day deal is really a deal
- First Prime Day deals revealed: $40 off Kindle Paperwhite and more
- Whole Foods gets in on Amazon Prime Day deals too
- Amazon Prime: 22 benefits every member gets
- How to shop with Alexa on Prime Day