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Best iPhone in 2025: Here's Which Apple Phone You Should Buy

Here are the best iPhone models that we recommend. Whether you're looking at the iPhone 16, 16 Pro or curious about the iPhone 16E, we tested and reviewed them all.

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Headshot of Lisa Eadicicco
Written by  Patrick Holland
Written by  Lisa Eadicicco
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission.
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Patrick Holland Managing Editor
Patrick Holland has been a phone reviewer for CNET since 2016. He is a former theater director who occasionally makes short films. Patrick has an eye for photography and a passion for everything mobile. He is a colorful raconteur who will guide you through the ever-changing, fast-paced world of phones, especially the iPhone and iOS. He used to co-host CNET's I'm So Obsessed podcast and interviewed guests like Jeff Goldblum, Alfre Woodard, Stephen Merchant, Sam Jay, Edgar Wright and Roy Wood Jr.
Expertise Apple | iPhone | iOS | Android | Samsung | Sony | Google | Motorola | Interviews | Coffee equipment | Cats Credentials
  • Patrick's play The Cowboy is included in the Best American Short Plays 2011-12 anthology. He co-wrote and starred in the short film Baden Krunk that won the Best Wisconsin Short Film award at the Milwaukee Short Film Festival.
Headshot of Lisa Eadicicco
Lisa Eadicicco Former Senior Editor
Lisa Eadicicco covered mobile devices. Prior to joining CNET, she served as a senior tech correspondent at Insider, reporting on Apple and the broader consumer tech industry. She was also a tech columnist for Time magazine and got her start as a staff writer for Laptop Mag and Tom's Guide.
Expertise Apple | Samsung | Google | Smartphones | Smartwatches | Wearables | Fitness trackers

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Apple's current iPhone line up is locked down until September and we've tested them all. Apple's cheapest model is the $599 iPhone 16E, though it's more expensive than truly affordable phones. The iPhone 16E has a single camera, the same processor as the iPhone 16 but lacks many of Apple's best features like MagSafe. At $799, the iPhone 16 gets you an extra camera, MagSafe and new buttons for shortcuts, like to order your daily coffee. Then there's the $999 iPhone 16 Pro, which has a new larger screen, an updated main camera and 5x optical zoom on both the Pro and Pro Max. Apple still sells previous models, like the iPhone 15, at a lower price than when they first launched.

What's the best iPhone right now?

The best iPhone for most people is the $799 iPhone 16. We think the iPhone 16 and 16 Plus are ideal for most people looking for a great phone that will last for years. It comes in two sizes: a 6.1-inch regular iPhone 16 model or a larger 6.7-inch iPhone 16 Plus model that starts at $899. The phones have a new 12-megapixel ultrawide camera that performs better in low light and can now take macro photos, meaning you'll be able to focus close to take amazing food snaps.

The Apple Intelligence feature on an iPhone capturing an image outside a coffee shop.
Numi Presarn/CNET

The iPhone 16 and 16 Plus have a handful of Apple Intelligence tools for writing, removing distractions from photos and doing summaries of messages and webpages. There's also a ChatGPT integration to Siri. The phones also have an Action button that can be programed for different functions like turning on the flashlight, recording a voice memo, changing the focus mode and more. There's also a new Camera Control button that not only lets you take photos and quickly change things like zoom, Portrait mode aperture and Photographic Styles, but can also trigger a new feature called Visual Intelligence, which will add context to whatever the camera is pointed at.

Best iPhones of 2025

Best iPhone

Pros

  • Camera Control is useful for switching camera settings
  • Photographic Styles makes photos pop
  • Ultrawide camera is better in low light

Cons

  • Apple Intelligence isn’t out yet
  • No always on display
  • No changes to wired charging speeds
  • No upgrades to the Action button

With its handy new photography features, convenient Action button and elegant build, the iPhone 16 and 16 Plus are top-notch choices for Apple fans in search of a new phone. Parts of the iPhone 16’s key feature, Apple Intelligence, are now out, and the fact that these phones will support it means they’ll likely feel future-proofed for years to come. For those who don’t need the Pro’s extra photography prowess and battery life, the iPhone 16 won’t disappoint. Aside from screen size (6.1 inches on the regular, 6.7 inches on the Plus), battery size and price, the iPhone 16 and 16 Plus are identical in every way.

The iPhone 16 isn’t perfect -- it’s missing an always-on display, and it feels like it’s been ages since Apple improved its wired charging speeds. But it checks all the important boxes and then some.

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Best premium iPhone

Pros

  • Larger screens/thinner bezels
  • 4K slo-mo OMG
  • Audio Mix is brilliant
  • iOS 18

Cons

  • No Apple Intelligence out of the box
  • Camera Control placement not optimal for one-handed shooting
  • Elegant finishes aren't very colorful
  • Only 128GB of storage for $1,000

The iPhone 16 Pro and 16 Pro Max have everything I've come to expect in a year-over-year upgrade. The 6.3-inch iPhone 16 Pro and 6.9-inch iPhone 16 Pro Max have a slew of upgrades including one of the best batteries on any phone I've tested as well as: larger displays, outstanding photo and video chops, high-resolution slo-mo, a new Camera Control button, iOS 18 goodies and a handful of Apple Intelligence tools. The negatives are as thin as the borders around the new screens: You only get 128GB of storage for $1,000; there are only drab color options, and a the new camera button is easy to tap accidentally.

This year the 16 Pro and 16 Pro Max have the exact same cameras -- unlike the 15 Pro and 15 Pro Max, which had different telephoto options. Screen size, battery life and price should be the deciding factors when you're choosing between the two. The iPhone 16 Pro and Pro Max are excellent phones worthy of a spot in your pocket (and mine) if you can afford them. Read our full iPhone 16 Pro and 16 Pro Max review

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Best entry level iPhone

Pros

  • Does most of the Apple stuff I want
  • Battery life is great
  • Matte finish back
  • The rear camera is good
  • A18 chip performance

Cons

  • $599 price isn't cheap
  • Odd value proposition
  • Lacks MagSafe
  • Screen is good, but wonder how it will age

Apple took a Taco Bell-like approach with the $599 iPhone 16E, mixing and matching parts and features from prior phones to create a "new" iPhone. Its design and screen are similar to the iPhone 14. Its A18 processor is the same as the one in the iPhone 16. In my testing, I found that this gives the iPhone 16E a weird value proposition. It's new, but it's old. It's affordable, but not cheap.

If you're rocking an iPhone SE, an iPhone 11 or older, the 16E will be a nice upgrade in every way, from the camera to the battery life -- though you might miss that ultrawide camera. I also think that this is a good phone for people using Android phones who want to switch and dip the proverbial toe into Apple's waters. I do recommend looking into carrier deals, discounts and trade-ins to drop that price a bit, unless you're set on doing an installment plan over a couple of years. Read our iPhone 16E review.

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Best iPhone under $700

Pros

  • USB-C port for more convenient charging
  • Colorful matte design
  • Improved camera that can automatically take people and pet portraits
  • Dynamic Island brings better multitasking

Cons

  • No always-on display
  • Find My Friends feature only works with other iPhone 15 phones
  • Discounted iPhone 14 Pro may be a better value
  • Galaxy S24 offers a longer optical zoom

With the launch of the iPhone 16, the regular iPhone 15 is being sold at a discount -- $100 off. That means that the iPhone 15 now starts at $699. And you might be able to find steeper discounts throughout the coming weeks and months. With the Dynamic Island, a USB-C port for more convenient charging and a high resolution camera and a sharper digital zoom, I found the iPhone 15 to be a significant upgrade for those with older iPhones.

The iPhone 15 is available in two size options: the 6.1-inch iPhone 15 and the 6.7-inch iPhone 15 Plus. They run on the same chip as iPhone 14 Pro, the A16 Bionic, which should bring notable performance upgrades to those with an iPhone that's several years old. These phones also have Apple's second-generation ultra wideband chip, enabling a new feature that makes it easier to find friends or family members in a crowd which I found handy. Read our full iPhone 15 review.

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iPhone 16 specs vs. iPhone 16 Plus, iPhone 16E, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro

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Apple iPhone 16Apple iPhone 16 PlusApple iPhone 16EApple iPhone 16 ProApple iPhone 16 Pro MaxApple iPhone 15
Display size, tech, resolution, refresh rate 6.1-inch OLED; 2,556 x 1,179 pixel resolution; 60Hz refresh rate6.7-inch OLED; 2,796 x 1,290 pixel resolution; 60Hz refresh rate6.1-inch OLED display; 2,532x1,170 pixels; 60Hz refresh rate6.3-inch OLED; 2,622 x 1,206 pixel resolution; 1-120Hz adapative refresh rate6.9-inch OLED; 2,868 x 1,320 pixel resolution; 1-120Hz adapative refresh rate6.1-inch OLED; 2,556x1,179 pixels; 60Hz refresh rate
Pixel density 460 ppi460 ppi460 ppi460 ppi460 ppi460 ppi
Dimensions (inches) 5.81 x 2.82 x 0.31 inches6.33 x 3.06 x 0.31 inches5.78 x 2.82 x 0.31 in.5.89 x 2.81 x 0.32 inches6.42 x 3.06 x 0.32 inches2.82x5.81x0.31 inches
Dimensions (millimeters) 147.6 x 71.6 x 7.8mm160.9 x 77.8 x 7.8mm146.7 x 71.5 x 7.8 mm149.6 x 71.5 x 8.25mm163 x 77.6 x 8.25mm71.6x147.6x7.8 mm
Weight (grams, ounces) 170 g (6 oz.)199 g (7.03 oz.)167g (5.88 oz.)199 g (7.03 oz.)227 g, (7.99 oz.)171g (6.02 oz.)
Mobile software iOS 18iOS 18iOS 18iOS 18iOS 18iOS 17
Camera 48-megapixel (wide), 12-megapixel (ultrawide)48-megapixel (wide), 12-megapixel (ultrawide)48-megapixel (wide)48-megapixel (wide), 48-megapixel (ultrawide) 5x telephoto 48-megapixel (wide), 48-megapixel (ultrawide) 5x telephoto 48-megapixel (wide), 12-megapixel (ultrawide)
Front-facing camera 12-megapixel12-megapixel12-megapixel12-megapixel12-megapixel12-megapixel
Video capture 4K4K4K4K4K4K
Processor Apple A18Apple A18Apple A18Apple A18 ProApple A18 ProApple A16 Bionic
RAM + storage RAM N/A + 128GB, 256GB, 512GBRAM N/A + 128GB, 256GB, 512GBRAM unknown + 128GB, 256GB, 512GBRAM N/A + 128GB, 256GB, 512GB, 1TBRAM N/A + 256GB, 512GB, 1TBRAM N/A + 128GB, 256GB, 512GB
Expandable storage None (Face ID)None (Face ID)NoneNone (Face ID)None (Face ID)None (Face ID)
Battery Up to 22 hours video playback; up to 18 hours video playback (streamed). 20W wired charging. MagSafe wireless charging up to 25W with 30W adapter or higher; Qi2 up to 15WUp to 27 hours video playback; up to 24 hours video playback (streamed). 20W wired charging. MagSafe wireless charging up to 25W with 30W adapter or higher; Qi2 up to 15WUp to 26 hours video playback, 21 hours streamed video playback, 90 hours of audio playback. 20W wired charging, 7.5W Qi wireless chargingUp to 27 hours video playback; up to 22 hours video playback (streamed). 20W wired charging. MagSafe wireless charging up to 25W with 30W adapter or higher; Qi2 up to 15WUp to 33 hours video playback; up to 29 hours video playback (streamed). 20W wired charging. MagSafe wireless charging up to 25W with 30W adapter or higher; Qi2 up to 15WUndisclosed; Apple claims up to 20 hours of video playback (16 hours streamed)
Fingerprint sensor None (Face ID)None (Face ID)None, Face IDNone (Face ID)None (Face ID)Face ID
Connector USB-CUSB-CUSB-CUSB-CUSB-CUSB-C
Headphone jack NoneNoneNoneNoneNoneNone
Special features Apple Intelligence, Action button, Camera Control button, Dynamic Island, 1 to 2,000 nits display brightness range, IP68 resistance. Colors: black, white, pink, teal, ultramarine.Apple Intelligence, Action button, Camera Control button, Dynamic Island, 1 to 2,000 nits display brightness range, IP68 resistance. Colors: black, white, pink, teal, ultramarine. Action button, Apple C1 5G modem, Apple Intelligence, Ceramic Shield, Emergency SOS, satellite connectivity, IP68 resistanceApple Intelligence, Action button, Camera Control button, 4x audio mics, Dynamic Island, 1 to 2,000 nits display brightness range, IP68 resistance. Colors: black titanium, white titantium, natural titanium, desert titanium.Apple Intelligence, Action button, Camera Control button, 4x audio mics, Dynamic Island, 1 to 2,000 nits display brightness range, IP68 resistance. Colors: black titanium, white titantium, natural titanium, desert titanium.Dynamic Island; 5G (mmw/Sub6); MagSafe; water resistant (IP68); wireless charging; eSIM; satellite connectivity
US starting price $799 (128GB)$899 (128GB)$599 (128GB)$999 (128GB)$1,199 (256GB)$799 (128GB)
UK starting price £799 (128GB)£899 (128GB)£599 (128GB)£999 (128GB)£1,199 (256GB)£799 (128GB)
Australia starting price AU$1,399 (128GB)AU$1,599 (128GB)AU$999 (128GB)AU$1,799 (128GB)AU$2,149 (256GB)AU$1,499 (128GB)

Recent updates

In March 2025, we added the iPhone 16E to this list. The $599 price is more than Apple's previous cheap phone, the $429 iPhone SE, but it has a similar appeal especially for those currently on an older iPhone.

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Factors to consider when buying a new iPhone

Hold the iPhone first: You may love or hate the way it looks and feels in person.

Don't discount the last year's model: Apple has a history of keeping recent iPhone models from previous years around at a lower price. You can get a great phone that does almost everything that a new iPhone 16 can do for a fraction of the price. The iPhone 15 packs a great camera and a big battery, but comes at a more reasonable price.

Buy an iPhone case and screen protector: You'll protect your iPhone from costly damage, and will increase the phone's resale or trade-in value for when you're ready to move on.

Know what you care about most: Is it screen size? Camera quality? Battery life? Phones like the iPhone 15 Pro or Pro Max, for example, pack incredible cameras that almost rival the quality you'd get from a DSLR. If you're a photographer, then spending money here is a good idea.

Seek out holiday discounts: Look for deep discounts and promo deals around major holidays, especially Amazon's Prime Day and Cyber Monday. And find out what your grace period is in case you need a quick return or exchange.

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How we test iPhone models

We test every iPhone in real-world scenarios focusing on its features, design, performance, cameras, battery life and overall value. We document our findings in an initial review that is periodically updated when there are new iOS updates or to compare against new phones from competitors like Samsung, Google and OnePlus.

iphone-15-thumb-3
John Kim/CNET

Photography

Photography is a major focus for the iPhone, so we take pictures and videos of various subjects in a variety of settings and lighting scenarios. We try out any new camera modes, such as 4K 120fps slow-mo video that debuted with the iPhone 16 Pro and 16 Pro Max.

Battery life

Battery testing is conducted in a variety of ways. We assess how long the iPhone lasts during a typical day of use, and note how it performs during more focused sessions of video calls, media streaming and gaming. We also conduct a video playback test and a 45-minute drain test starting with a full battery, which isn't always included in the initial review and added later in an update.

A graph showing different outcomes
Tharon Green/CNET

Performance measuring

We use benchmarking apps to measure the performance, alongside our own anecdotal experiences using the phone for our review. Of particular note are how graphics and animations look. Are they smooth? Or do they lag or stutter? We also look at how quickly the phone switches between horizontal and vertical orientations and how fast the camera app opens and is ready to take a photo.

A man holding an iPhone 14 Pro outdoors on a remote hillside

Emergency SOS might be one of the most important features to come out on any phone this year.

Kevin Heinz/CNET

We perform processor-heavy tasks like editing photos and videos, exporting videos and playing games. We evaluate whether a newer version of the iPhone includes enough features to make it worth upgrading from older models. Some of these tests are added later in updates after the initial review is published. 

Read more: How CNET Tests Phones

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Other iPhones we tested

iphone-15-pro-max-is-the-upgrade-worth-it-mp4-00-04-23-21-still001.png

While Apple doesn't sell the iPhone 15 Pro, you can still find it at carriers and third-party retailers. The 15 Pro has a 6.1-inch adaptive-refresh rate screen that adjusts between 1-120Hz depending on what's on the screen. It has excellent cameras, a fast processor, an always-on display, supports iOS 18 and safety features like Crash Detection and Emergency SOS via Satellite. Driving all these upgrades is Apple's A17 Pro chip which in use feels peppy. The iPhone 15 Pro is still an excellent phone in 2025. Check out our iPhone 15 Pro review.

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Key terms

eSIM

An eSIM takes all of the important information about your phone account -- including its number, wireless carrier and subscription -- and stores it in software instead of on a physical SIM card.

With the iPhone 14, 15 and 16 series Apple removed the physical SIM card tray and embraced embedded SIM cards in the US. This means you can't just pluck your SIM card out of your current phone and put it into a new one. But this shouldn't affect your experience since all the major US carriers and a number of smaller operators work with eSIM.

Apple has long supported eSIM, dating back to 2018's iPhone XS, XS Max and XR. When setting up a new iPhone 14, 15 or 16, tthe device will guide you through transferring your current provider over to the new phone. A list of supported wireless networks can be found on Apple's website.

iOS 18

Apple's iOS 18 is the latest iPhone software version. It's on the iPhone 16 by default and is also available as an update for the iPhone XR and later. iOS 18 includes new features such as being able to move apps anywhere on your home screen, change an app icon's color and a size, add buttons to Control Center, use emoji and live photo stickers as Tapbacks in Messages, support for RCS in messages and eventually Apple Intelligence on some models.

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iPhone FAQs

Should I wait for the new iPhone model (iPhone 17)?

Apple announced the iPhone 16 and 16 Pro in September 2024. And while there are already rumors about the iPhone 17, it likely won't go on sale until September 2025. In recent years, the changes between consecutive iPhone models hasn't been drastic. So if you need or want a new iPhone, I wouldn't wait for the iPhone 17.

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How reliable is an iPhone?

Apple has been selling iPhones since 2007. The current lineup was released in September 2024 and all have a dust and water resistance rating of IP68, which means they can survive being submerged under 6 meters of water (about 20 feet) for 30 minutes. The screens are covered in Apple's Ceramic Shield which is a glass-ceramic material created by Corning, in collaboration with Apple, and consists of nano-ceramic crystals embedded in the glass matrix. It's highly transparent, and according to Corning, the tough structure formed by the crystals means it's less likely to break.

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How long does an iPhone last?

One way to measure how long an iPhone will last is to look at the software and security support Apple offers for older models. iOS 18 can run on Apple phones as old as 2018's iPhone XS, iPhone XS Max and XR. That's roughly five years of software support. Compare that to Samsung, which offers seven years of Android version upgrades and security updates. But software is only half the equation. The other part is hardware and durability. Every iPhone Apple sells has an IP rating for dust and water resistance. Newer models also have Ceramic Shield, a glass-ceramic hybrid, that covers the display and is very durable.

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What to look forward to in 2025

There's already been plenty of buzz about what we could see with the next iPhone, likely called the iPhone 17 -- from a slimmer version of the upcoming device to a new screen with a higher refresh rate on baseline models. The camera module could also get a makeover, and reports suggest Apple will overhaul the look and feel of its software with the launch of iOS 19. Apple doesn't release details on future products, but to get an idea of what to expect, we rounded up rumors, leaks and analysis on the iPhone 17 Air (one of several nicknames for Apple's next iPhone). Read CNET's iPhone 17 rumor roundup for more info.

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