Apple on Wednesday announced official pricing for its newest phones, and as expected they aren't... cheap.
Aside from the displays and presence of dual rear cameras, the three iPhones have similar specifications and capabilities. Here's the full rundown.
The entry-level iPhone XR in particular is priced to compete against popular Android phones like the Samsung Galaxy S9, Huawei P20 Pro, LG V30 and OnePlus 6. The XR offers many of the same hallmark features as its more-expensive XS siblings, like Face ID unlock and the new A12 Bionic processor. Its aluminum-and-glass design also does away with the home button, using the same edge-to-edge screen that debuted on the iPhone X. And yes, there's a notch.
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Apple's past attempts at making less-expensive phones has yielded mixed results. It introduced the plastic and colorful iPhone C in 2013, but it wasn't cheap enough to attract price-sensitive buyers nor flashy enough for everyone else. Apple never made a second version of its C device.
Apple has seen more success with the iPhone SE, Apple's smaller-screen, less expensive phone. The company released the 4-inch iPhone SE in 2016.
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iPhone XR, XS, XS Max: Apple's three new iPhones.