The 'Color of AI': Samsung Galaxy S25 Phones Stay Cool in Blue

Phone colors are statements. Do you want your phone to be bright and vibrant, or sleek and muted? (Or perhaps it doesn't matter because it's getting a case either way.) The new lineup of Galaxy S25, S25 Plus and S25 Ultra -- plus a sneak introduction to the S25 Edge -- reveal that Samsung is looking more toward the cooler side. In fact, Samsung's EVP and Head of Design Hubert Lee described the choices as "luminous shades of blue inspired by the brilliance of AI."

Read more: Patrick Holland's first 48 hours with the Galaxy S25 Ultra were "reality bending."

Are you thinking of upgrading your current phone? Here are the best Galaxy S25 preorder deals.

The cool hues of the Galaxy S25 and S25 include navy, icy blue and silver shadow. A light green color, called mint and not shown here, is also an option.

The minimalist color palette isn't without contrast. Here is the icy blue Galaxy S25 and the navy S25 Plus.

One hue available on the Galaxy S25 Ultra is called titanium silver-blue.

The silver shadow (at center-right) seems downright warm compared to the icy blue (center-left). Here you can also spy the edge of a mint-colored S25 Plus at left.

The polished titanium edges on the Galaxy S25 Ultra.

The Galaxy S25 Ultra's camera array now includes a 50-megapixel ultrawide lens. That joins the 200-megapixel wide angle, 50-megapixel 5x/10x telephoto, 10-megapixel 3x telephoto and 12-megapixel selfie cameras.

The Galaxy S25 Ultra also comes in three colors that are available only when ordering from Samsung directly: titanium jet-black, titanium jade-green and titanium pink-gold.

The surprise Galaxy S25 Edge models on display were silver and gray.