We played with the coolest Hasbro and Mattel toys you can't buy yet

Marvel's Dancing Groot robot is sure to be a hit when it comes out in the fall.

The newest Barbie Doll is now a hologram. With Mattel's Hello Barbie Hologram, a fully animated Barbie lives inside this box, available to answer a child's questions, set reminders, or dance to music. All you need to say is the magic phrase, "Hello Barbie," followed by a command.

Kamigami Robot kits allow you to build one of six models and then control the little critter from your phone.

These new action figures from WWF are called Tough Talkers, and yes, they trash-talk each other in the ring.

Roarin' Tyler the playful tiger from Fur Real will be available for $129 in August.

The Aristotle Baby Monitor allows automation of various settings from your phone.

Think & Learn's Smart Cycle gets your little one using their legs as they virtually cycle through a gamelike world.

Disney Pixar's "Cars" franchise offers the Tech Touch Lightning McQueen, which features a touchscreen you can program courses for the car to drive.

Teach 'n Tag Movi is a robot that will get your child moving with six different games.

There are new Viewmaster titles coming out in 2017 if your kid is a VR early adopter.

Barbie has added new natural hair types to its line featuring more diverse dolls.

The Boomerang by Powerwheels is a three-wheeler with Smart Drive technology.

CNET editor Scott Stein tries his hand at the new wearable version of Simon called Simon Optix.

American Girl Dolls show off the Willwishers line.

This is the new Titanium line of collectable Star Wars action figures.

Trolls never go out of style.

Tech Suit Spiderman has web-wings and says 40 or so different phrases when activated by motion.

This Zombie Strike crossbow is easy on your victims.

The Batbot Extreme features projectiles, retractable wings, vocalizations and a mini Batmobile that emerges from the garage in its foot.

New Pokemon figurines were on display at Mattel.

These Wonder Woman dolls are about the size of Barbies and are just in time for the movie.

Scott Stein models the First Order Stormtrooper Deluxe Blaster from Nerf.

Enchantimals come in a variety of interesting styles, also from Mattel.

Hotwheels shows off its latest DC character cars.

And its Marvel models.

Star Wars cars were on display too!

Transformers' new robot is a remote-controlled "Sqweeks" Autobot.

We expect to see lots of Star Wars stuff on the show floor!

Mega Construx Build Beyond kits were featured in an impressive display. Here's one of our favorites.

Wear safety glasses when you're playing twith the Rival Nerf gun for Precision Battling. The little rubbery balls it shoots can sting a little bit.

Meanwhile, Transformers is re-releasing all sorts of vintage models in a line called Generations.

The Hana Zuki Mood bracelet accomodates a variety of charms and hooks up to a playful interactive app.

Rock'em Sock'em Robots was a popular attraction at Mattel's booth.

Groot not only dances but grows with this extendable figurine.

Magic Twilight Sparkle is a robotic My Little Pony toy coming out in the fall, just in time for the feature film.

Fans will love seeing all the Marvel figurines on display at the Toy Fair this year.

If you love Simon and Star Wars, you're sure to love the Darth Vader Simon game.

Nerf Nitro shoots not nerf, but tiny cars. Customize your kit with various accessories.

Marvel's Megacity Play Set can be mixed and matched with all sorts of their 6-inch toys.

Scott Stein models the Star Wars Poe Dameron Helmet, which includes a rich sound effect experience.

The Legend series are Marvel's high-end collectible figurines.

The Judge is a Doomlands themed nerf gun that doesn't mess around.

Magic: The Gathering is releasing a new standalone multiplayer game called Archenemy.

Beyblade is demonstrating a new app that helps you calculate your projectiles in this game of spinning tops that collide and explode.

Scott Stein tries on the Starlord electronic helmet.

Your child can learn basics of coding when programming dance moves for this doll, Dance Code Belle.

Baby Alive is releasing a new boy doll called Snackin' Luke. The dolls cry real tears and can speak English or Spanish. You choose whether they will call you "mommy" or "daddy."

Put together this robotic dog named Proto Max with a kit from Fur Real Makers and then play virtual fetch with it.

Get modular with the Nerf N-Strike Modulus System.

The new Star Wars Bladebuilder allows you to switch between playing a Sith lord and a Jedi.