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Apple's Next 'Vision' for Siri: Time to Focus on Cameras for AI

Commentary: I want to see improvements to Apple Intelligence and Siri at WWDC 25 -- and recent rumors make me think Apple wants to level up Siri's visual smarts.

Headshot of Bridget Carey
Headshot of Bridget Carey
Bridget Carey Editor at Large
Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, experiences and quirky gadgets. Her weekly video show, "One More Thing," explores what's new in the world of Apple and what's to come. She started as a reporter at The Miami Herald with syndicated newspaper columns for product reviews and social media advice. Now she's a mom who also stays on top of toy industry trends and robots. (Kids love robots.)
Expertise Consumer technology | Apple | Google | Samsung | Microsoft | Amazon | Meta | Social media | Mobile | Robots | Future tech | Immersive technology | Toys | Culture Credentials
  • Bridget has spent over 18 years as a consumer tech reporter, hosting daily tech news shows and writing syndicated newspaper columns. She's often a guest on national radio and television stations, including ABC, CBS, CNBC and NBC.
Bridget Carey

Apple's WWDC 25 software presentation is set for June 9. The pressure is on for the iPhone maker to address the future of Siri and its Apple Intelligence tools -- especially after criticism for falling short of the flashy promises made during 2024's big reveal.

Leadership changes at Apple reportedly have the minds behind the Vision Pro software now helping fix Siri. And that means the plans for Siri and AI might go beyond just making the assistant more conversational. 

In this week's episode of One More Thing (embedded above), CNET's Bridget Carey goes over the latest Siri news and product rumors. If Apple is exploring cameras in future Apple Watch models, AirPods and even doorbells -- and the team behind a headset with 12 camera sensors is now working on Siri -- then maybe cameras are the key to Siri's next evolution.

Bridget Carey catches you up on the latest Apple news every Friday with One More Thing. Subscribe and find the series on our YouTube channel.

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