Welcome to Apple's latest round of "What the iPhone has in store for us for 2019 and 2020!" We got updates on Apple Arcade, a new entry-level iPad for 2019, a new Watch Series 5, and of course, an iPhone 11. But the biggest deal was the iPhone 11 Pro and its big brother the Pro Max, new flagship models sporting three cameras and improved computational photography. Plus, you'll be able to win an iPhone 11 Pro Max in our Apple Core giveaway.
Some news came after the event ended: MacOS Catalina is coming in October.
The most surprising development leading up to Apple's annual announcements of its new iPhones? For the first time, the company is simultaneously streaming the event on YouTube as well as its own site. The times, they are a changin'.
iPhone 11, 11 Pro and 11 Pro Max
The expected mainstream iPhone 11 debuted with a dual-camera configuration and a new design in six colors. Features include Dolby Atmos audio, Wi-Fi 6, an ultra wide camera lens and enhanced camera features. You'll be able to take landscape selfies and videos and slo-mo video -- Apple referred to these as "slofies," and Twitter was not amused. It gets a power boost in the form of a new A13 Bionic processor (with a faster graphics processor). We saw a new action RPG game, Pascal's Wager from Giant Network, to show off the GPU performance and spatial audio. It isn't an Apple Arcade title, though, which is interesting.
The iPhone 11 starts at $699 (£729, AU$1,199).
- iPhone 11, iPhone 11 Pro: Where and how to preorder on Sept. 13
- Apple introduces iPhone 11 with ultra-wide camera
- Apple iPhone 11's camera gets Night Mode to catch up with Google and Huawei
- Apple's iPhone 11 camera packs wide-angle photography punch
- iPhone 11 Pro has triple rear cameras, cheaper iPhone 11 costs $699
- Whoa, the new iPhone 11 starts at $699
- Apple's iPhone 11 A13 processor boosts chip performance by 20%
- Apple 'slofies' slo-mo selfies get strong early reaction: Nope
- iPhone 11 camera can take slow-motion selfie videos
- Apple iPhone XR and iPhone 8 survive in the new iPhone 11 lineup
- iPhone 11 doubters reconsider: 'Did you say it comes in PURPLE?!?'
- Apple iOS 13 will be released Sept. 19
- When and how to install iOS 13, iPadOS 13
Apple marketing chief Phil Schiller shows off the iPhone 11 Pro's three cameras.
The iPhone 11 Pro and its big twin the Pro Max have "Super Retina XDR" OLED displays that are based on the Pro XDR Display that has similar specs but is not OLED. It has the fidget-spinner-looking tri-camera setup, a new matte finish, and uses the A13 Bionic as well. Apple claims longer battery life despite all that. It comes bundled with the fast-charge adapter.
The cameras are all new and now include an ultra-wide lens -- for Apple's claim of a 4x zoom range -- with edge-to-edge focus pixels, and Apple's improved its image processing. Apple was also very proud of its new Deep Fusion technology, which drives its improved Smart HDR multishot mode. It starts at $999, and the larger 11 Pro Max starts at $1,099. Preorders begin Friday and ship on Sept. 20.
- Apple's iPhone 11 drops 'X' and 'R'
- iPhone 11 Pro's new Deep Fusion feature is coming to boost your photos, take on Google
- Why Apple's iPhone 11 Pro is the safest iPhone yet
Apple Arcade and Apple TV Plus
Apple took the opportunity to introduce us to some new games for its upcoming all-you-can-eat game subscription service, coming later this month, which will run $4.99 per month per family, with a one-month free trial. You can get Apple TV Plus for free for a year if you buy Apple devices.
These are the games we saw demo'd when Apple Arcade was being introduced:
- Frogger in Toy Town, from Konami
- Shinsekai: Deep Sea, from Capcom
- Sayonara Wild Hearts, from Annapurna Interactive
Apple TV Plus launches on Nov. 1 in over 100 countries, for another $4.99 per month for a family subscription. We saw a longer trailer of Jason Momoa's new sci-fi show See.
iPad 2019
The company is replacing its sixth-generation iPad with a new 10.2-inch seventh-generation iPad optimized for the new iPad OS. It's got improved brightness, a better viewing angle, an A10 Fusion chip and adds a Smart Connector plus a new smart keyboard cover. So you can enjoy all the new games and content! For the same price as before, $329 (£349, AU$529), starting at the end of the month.
Apple Watch Series 5
The new Watch Series 5 features a new always-on display that can drop to as low as 1Hz refresh to save power, as well as a compass and optimized faces. And it has fancy new bands and faces! GPS models will start at $399 (£399, AU$649) and $499 (£499, AU$799) for cell models. Series 3 stays in the line, but the price has dropped to $199 (£199, AU$319) to start. The company also announced three new health studies: hearing, heart and movement and menstrual-cycle tracking.
- Apple Watch Series 5 smartwatch: Always-On display, new compass, price, specs and more
- Apple Watch Series 3 is now $199
- Apple announces Research app for iPhone and Apple Watch
- Apple WatchOS 6: How to track your menstrual cycle and fertility
- Apple Watch Noise app: Everything you need to know
If you're feeling nostalgic, you can go back and read our liveblog for the event.