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Best AT&T Plans: How to Choose and Which Ones to Pick in 2025

AT&T has four main unlimited plans listed on its website. We tried to make sense of them.

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Written by  Eli Blumenthal
Our expert, award-winning staff selects the products we cover and rigorously researches and tests our top picks. If you buy through our links, we may get a commission.
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Eli Blumenthal Former Senior Editor
Eli Blumenthal was a senior editor at CNET covering the latest in the ever-changing worlds of telecom, streaming and sports. He previously worked as a technology reporter at USA Today.
Expertise 5G | Mobile networks | Wireless carriers | Phones | Tablets | Streaming devices | Streaming platforms | Mobile | Console gaming

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When it comes to wireless plans, AT&T is among the simplest. Like its rival US carriers, AT&T offers a variety of different options, all with the promise of "unlimited" talk, text and data. Unlike T-Mobile, which has a variety of options listed on its website, AT&T has a much simpler offering (albeit with worse names):

  • Unlimited Starter SL
  • Unlimited Extra EL
  • Unlimited Premium PL
  • Value Plus VL

All offer unlimited talk, text and data, but all also have different prices, features and perks. Which ones should you consider? Let's break it down. 

Read more: Our guide to the best cell phone plans

$51 a month for one line, $124 a month for four lines

Pros

  • AT&T's network is solid
  • Includes use in Canada and Mexico

Cons

  • No hotspot data
  • Everyone needs to be on the same plan
  • Need to go to "more plans" section to find Value Plus VL option
  • Device promotions may not qualify for this plan

AT&T has two largely similar base plans, the Unlimited Starter SL and Value Plus VL. Both include unlimited talk, text and data and lack an allotment of high-speed data so in either scenario you could find yourself slowed down in busy areas (think packed stadiums or arenas). You can tap into AT&T's 5G network, and both plans also include unlimited talk, text and data in Canada and Mexico. 

The biggest differences are that Starter SL includes 5GB of hotspot data per line and Value Plus VL needs everyone on your account to be on the same plan. Most people don't need the hotspot data and, in that case, will probably be fine with Value Plus VL and are better off saving the money. 

Rounding up, one line of Value Plus VL is $51 while a single line of Starter SL is $66 (both factoring in automatic payments and paper-free billing). Spending an extra $15 a month for 5GB of hotspot data seems excessive. The difference at four lines is $20 a month ($124 for Value Plus VL versus $144 for Starter SL). At least in this case, getting Starter SL will allow you to put other people on your plan who need more features, like international roaming in Latin America or more high-speed or hotspot data, to be on pricier AT&T plans like Extra EL or Premium PL while those who don't need such options stay on the cheaper Starter SL.

It is also worth noting that Value Plus VL may not qualify for AT&T's upgrade deals, so those looking for new devices may need to look at Starter SL instead. 

AT&T doesn't push the Value Plus VL and hides it behind a "more plans" section on its plans page.

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The upgrade pick for those who want faster data or hotspot

Pros

  • AT&T has a solid network
  • Not everyone needs to be on the same plan
  • Good amount of high-speed and hotspot data

Cons

  • No streaming perks
  • No international data outside of Mexico and Canada

Unlike T-Mobile and Verizon, AT&T no longer offers perks like bundled streaming services. It used to offer HBO (now Max) with its older top plans, but today its pricier options largely differentiate themselves with how much hotspot or high-speed data it offers domestically and in 20 Latin American countries. 

For people looking for a step up from AT&T's base plans, and aren't regular travelers to Latin America, our pick is the company's Unlimited Extra EL. With this plan, you get 75GB of high-speed data and 30GB of hotspot capability. 

A single line of Extra runs $76 a month (assuming automatic payments and paperless billing), while if you had four lines it would be around $164 monthly ($41 per line). Like Starter SL and Premium PL, AT&T allows those with this plan to "mix and match" lines on a family account so if only one person needs extra data or hotspot they can be on this plan while others are on the cheaper Starter SL. 

AT&T's top plan, Premium PL, is $10 more per line, per month than Extra EL. For that price you do get unlimited high-speed data with no limits, 60GB of hotspot data per month, the ability to stream content on your phone in 4K and unlimited talk, text and high-speed data in 20 Latin American countries. For most people, we think you'd be better off saving the money and getting the step-down plan (and potentially upgrading to this option for a month if you're traveling or need more data).

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Factors to consider: Know your area

As we covered in our other wireless guides, to get the best deal you need to make sure you have the coverage that you need. This makes it hard to give a blanket recommendation of any one carrier. T-Mobile's service in New York may be excellent, but if you're in rural Iowa, Verizon is more reliable. 

Your mileage may vary, but the good news is that these networks are growing and improving all the time, particularly as the three major players race to blanket the US with 5G. It's quite possible that you left a network complaining about its sparse service a decade ago, but now it's beefed itself up because of that race to acquire customers.

If you know any friends or family in your area that already use the carrier you're considering, ask about their experience. You could also go to a carrier's store and see if they offer any free ways to try out the service before switching over, such as T-Mobile's Network Pass. Verizon offers a similar 30-day program," target="_blank while AT&T has recently introduced its own 30-day eSIM free trial option for sampling its network.

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How we test

Picking a wireless plan and carrier is a personal decision. What works for you and your family's needs may be different from what works for your friends or neighbors. And coverage varies by location, with some areas better served by AT&T, while others have stronger signals from Verizon or T-Mobile. Our picks are based on over a decade of covering and evaluating wireless carriers, their offerings and their performance. 

In particular, we take into account the following:
1. Coverage
2. Price
3. Value
4. Perks

Coverage

With all three major carriers covering most of the country with solid 4G LTE or 5G, the choice often comes down to personal preference. We recommend trying out various eSIM options to find the best service for your specific location and needs. Looking at coverage maps on each provider's website will likely show whether you can get good coverage even if your experience isn't full bars or the fastest speeds.
This is also why, with prepaid plans, we specify which network each prepaid provider uses, as they sometimes make that difficult to figure out.

Price/Value

Value is factoring in the total experience, such as how much high-speed data you get and what's included in the sticker price.

Perks

Perks are add-ons beyond the core components of wireless service (talk, text and data). This could include bundling or discounts on streaming services, extra hotspot data or the ability to use your phone internationally.

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AT&T phone plan FAQs

What about Unlimited Premium PL?

As mentioned above, for most people the Unlimited Premium PL plan doesn't make much sense. It is $10 a month, per line pricier than the Extra EL option and doesn't give a whole lot for it. Yes, you get unlimited high-speed data on your phone (up from 75GB on Extra EL), 60GB of hotspot data (up from 30GB), 4K streaming and unlimited talk, text and high-speed data in 20 Latin American countries but no international roaming in other parts of the world unlike Verizon's Unlimited Ultimate or T-Mobile's Go5G and Magenta plans. 

If you are someone who benefits from those features, great, but I think most people will be better off saving the money and going to a lower-tier plan like Extra and then upgrading to the top plan for the times when they may be using more hotspot data or traveling. 

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Do I need to change my AT&T plan when I upgrade my phone?

You don't necessarily need to change plans when you upgrade your phone, and unlike AT&T's rivals, you notably don't need to change your plan to the carrier's priciest options to get its latest and best device deals.

One exception is with Value Plus VL. In addition to lacking the option to have people on different plans, those on this option may not be eligible for device trade-in deals. 

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Are there discounts to lower my AT&T bill?

Yes, like its rivals AT&T offers a variety of discounts depending on your age, employer or profession. Teachers, nurses, physicians, military, first responders, veterans, students and more can take advantage of various programs that could save you significant money on your bill. It also offers special pricing for those age 55 or above (although this is limited just to those in Florida with a maximum of two lines).

It's worth noting that these discounts are often for the whole account. If you have three lines and one of those users is a first responder or a teacher, your entire family can benefit from the savings. 

Your employer might also take part in AT&T's Signature program that can knock $10 per line, per month off the Premium PL plan. 

We cover a variety of these discounts here

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